«1000 Little Things»

To bring to the site only wholesalers. To keep the position of the top-3 keywords, and the first position in the block of Google Shopping

Goal:

What we have done:

•Refined the site to suit Google Merchant Center conditions
•Keyword advertising for top products, seasonal items and items that need to sell out quickly
•Google Shopping for all the products on the site
•Remarketing to everyone who visited the site
•Separate campaigns with a dedicated budget for top products and seasonal items

Seasonal periods
(for example: New Year, new product arrivals)

80 thousand UAH per month

Advertising budget:

Non-seasonal periods

40 thousand UAH per month

•Holding the first positions in the ad units

Seasonal periods:

•Daily from 20 sales per day with average bill not less than 200 c.u.
•Conversion rate 15.67% (how often the interaction with the ads lead to a conversion)
•Average cost per conversion is 10,68 UAH

Non-seasonal periods:

•Daily up to 15 sales, average check 100 c.u.
•8.60% conversion rate (how often interactions with ads lead to a conversion)
•Average cost per conversion 10,54 UAH

Results:

Traffic and data on purchases during selling season

The result for 7 months of work:

• Allocated advertising budget of 372,679.61 UAH
•Got sales — 3 073