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Astor.school

This is a modern international school with a focus on management and understanding business processes.

We conducted them in three areas: SMM, Target and SEO.

SEO

The results in two months of promotion:


Target: organic traffic growth

— Site had 30% of keys in the top 100.
— There was no semantic core and meta tags were not prescribed everywhere
— There were 40 broken links/redirections (redirects)
— Average download speed (currently working to improve):
FCP (First Contentful Paint): 4.5 sec
LCP (Largest Contentful Paint): 7 sec.
— Traffic — 2500–3000 users per month on average


Before launch:

— Compiled semantic core
— Prescribed meta tags
— Fixed broken links and redirected links
— Generated Sitemap.xml
— Fixed Robots.txt
— Buy 10 links


What we done:


Increase of organic traffic by 47% (comparing March and June)

Result:

SMM and Target:

Objective:

Increase visibility and increase applications to the school.
Subscribers
3 484

What we done:

After working through the target audience, it was decided to create not just a school page, but a community of sorts. A place where parents could not only learn about the benefits of the school, but also get answers to questions that bothered them.

Статистика до:

Profile visits
2 254
Coverage
7 635
Total likes
402
Total comments
10
Saves
31
Reposts
16
ER, %
0,94%
Subscribers
4 339

Statistics after a month of cooperation:

Growth rate
24,54%
Visits to the profile
15 034
Number of posts
23
Coverage
9042610
Total number of likes
1 067
Total comments
101
Saves
186
Reposts
154
ER, %
1,11%

PPC

Objective: To fill classrooms at a private school, daycare, and to fill shifts at a summer camp that was already running in May.

- We asked for a preliminary advertising budget of $400 with the expectation of testing and further increasing the budget.

- We created and set up 3 Search campaigns for School, Daycare and Camp.

- We set up tags in GTM, goals in Google Ads and conversions in Google Analytics.

- In the second month of work, created 2 new banner campaigns — KMS and KMS Remarketing, created and added new audiences for search campaigns and remarketing campaign.

- Collected semantics and launched a group of ads with branded queries.

- Analyzed and optimized ad campaigns.

- Processed search queries in all campaigns.

- Next month, we received permission to increase the budget even more to improve the results.

- We are creating 2 more new Search campaigns and optimizing all existing campaigns.

- In the fourth month of work, we turned off less effective campaigns, created new banners for KMS and Remarketing, new branded ad groups and did a lot of optimization on the level of settings, campaigns, groups, ads and keywords.


What we done:

The result of 4 months of work:

We spent the budget
Received conversions
Reduced the cost of conversion
55 437.77 UAH
545
from 329 UAH to 68 UAH
At the moment, we continue to work with client on PPC and working to reduce the cost of conversions even more.
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ФОП Палафіров Юрій Володимирович
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