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Astor.school

Astor.school

This is a modern international school with a focus on management and understanding business processes.

We conducted them in three areas: SMM, Target and SEO.

SEO

The results in two months of promotion:

Target: organic traffic growth

— Site had 30% of keys in the top 100.
— There was no semantic core and meta tags were not prescribed everywhere
— There were 40 broken links/redirections (redirects)
— Average download speed (currently working to improve):
FCP (First Contentful Paint): 4.5 sec
LCP (Largest Contentful Paint): 7 sec.
— Traffic — 2500–3000 users per month on average

Before launch:

— Compiled semantic core
— Prescribed meta tags
— Fixed broken links and redirected links
— Generated Sitemap.xml
— Fixed Robots.txt
— Buy 10 links

What we done:

Increase of organic traffic by 47% (comparing March and June)

Result:

SMM and Target:

Objective:

Increase visibility and increase applications to the school.

Subscribers

3 484

What we done:

After working through the target audience, it was decided to create not just a school page, but a community of sorts. A place where parents could not only learn about the benefits of the school, but also get answers to questions that bothered them.

Статистика до:

Profile visits

2 254

Coverage

7 635

Total likes

402

Total comments

10

Saves

31

Reposts

16

ER, %

0,94%

Subscribers

4 339

Statistics after a month of cooperation:

Growth rate

24,54%

Visits to the profile

15 034

Number of posts

23

Coverage

9042610

Total number of likes

1 067

Total comments

101

Saves

186

Reposts

154

ER, %

1,11%

PPC

Objective: To fill classrooms at a private school, daycare, and to fill shifts at a summer camp that was already running in May.

- We asked for a preliminary advertising budget of $400 with the expectation of testing and further increasing the budget.

- We created and set up 3 Search campaigns for School, Daycare and Camp.

- We set up tags in GTM, goals in Google Ads and conversions in Google Analytics.

- In the second month of work, created 2 new banner campaigns — KMS and KMS Remarketing, created and added new audiences for search campaigns and remarketing campaign.

- Collected semantics and launched a group of ads with branded queries.

- Analyzed and optimized ad campaigns.

- Processed search queries in all campaigns.

- Next month, we received permission to increase the budget even more to improve the results.

- We are creating 2 more new Search campaigns and optimizing all existing campaigns.

- In the fourth month of work, we turned off less effective campaigns, created new banners for KMS and Remarketing, new branded ad groups and did a lot of optimization on the level of settings, campaigns, groups, ads and keywords.