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This is an online store of women's clothing, whose uniqueness lies in its own production and low prices.

We led them in three directions: SMM, Target and PPC.

BEREZKA SHOP

SMM – what was done
To increase awareness (subscribers and engagement) and the number of sales through social media. Before the cooperation, the account had 4,722 subscribers.
Result
Objective
What was done
Subscribers
+2 122
Increase
44,73%
Posting 10 stories every day with beautiful clothing videos. Engaging viewers with open questions, the opportunity to choose a dress they liked, etc.
A post rubric was developed: selling and engaging posts (50/50).
Positioning — a friend who shares helpful content.
13%
Middle ER
Target – what was done
What was before cooperation


What was done
Target
993
Покупки на сайте
2.5 $
Средняя стоимость за лид
1 534 345
Показы
413 321
Охват
Result
Requests from the website at $7-$10.
— No traffic on Instagram, little engagement and activity.
— No product catalog was connected and advertising was only for the purpose of converting to a cold audience.
Attract subscribers to Instagram
Increase the number of requests through messengers and direct
Reduce the cost of the application
Launched ads for the product catalog on the site. We connected such new audiences as look a like, interactions with those who bought from us, as well as those who were in our store, but did not make a purchase.
Promoted Instagram publication with promotional goals such as traffic, post promotion, engagement
Introduced promotions and discounts on first purchase, also sale section and introduced advertising on it.
2 481$
Потратили
Screenshot from the ad account
Screenshot from the ad account
PPC – what was done
Increase sales through paid advertising. Raise brand awareness.

Budget per month:
20 thousand UAH
Result
What was done:
Objective
70 000
visitors to the site
Though Google Ads we attracting about
67 грн
The average cost of the transaction
700 грн
The average cost of the check
0,30 грн
The average cost per click
300
Transactions from ads
10%
Returned to the site for purchase
500 грн
The average expense per day
A semantic core.
Setting up campaign by keywords.
All kinds of remarketing lists were created (abandoned shopping cart, regular customers, new customers, all those who did not buy).
Launched remarketing with themed banners for the appropriate audience list.
Created a product feed for launching a Google Shopping campaign.
Smart campaigns
And more others
Data from Google Analytics for 1 month
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ФОП Палафіров Юрій Володимирович
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