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Five-star hotel in the historic center of Odessa, which we work with almost from the foundation of our company.

We have been working with them for 2 years on Target and PPC.

Bristol Hotel Odessa

Target
The result for the first year (1.05.2019 to 1.05.2020):
Coverage
774 525
Shows
2 255 540
3220$
Spent
Unique clicks (website clicks)
8 884
Correspondence initiated
46
The result for the second year (from 05.1.2020 to 05.1.2021):


Reach
877 369
2 850 672
Unique clicks (site clicks)
13 656
Correspondence started
135
2 684$
Spent
— Started testing different methods, and one showed good results — advertising with the goal «call to company». With his help, we have increased the number of calls by 2 times

— We have improved the quality of content and at the expense of this we have increased brand awareness and impression

— Spent $536 less than last year
What we did during this time:
Shows
PPC
First year result (May 1, 2019
to May 1, 2020):
Shows
1 506 532
Spent
72 299 грн
25 410
Unique clicks
Conversions from Google Ads
884
The result for the second year of work (from 1.05.2020 to 1.05.2021):
Shows
4 190 556
80 330 грн
Conversions from Google Ads
4 399
86 209
Unique clicks
— In the second year we added 3 new search campaigns with different advertising strategies focused on the Target percentage of impressions received, target price per conversion and number of conversions.

— Optimized existing campaigns (1 search and 1 CMC) at campaign, ad group, ad and keyword levels.

— Conducted ongoing cleaning of Search Queries.
What we did:
Spent
Undertaking further work to optimize the account, increase the number of bids, calls and reduce the cost per conversion.
What is at the moment:
The result for the last month:
Spent the budget
2 313,95 грн
62
Received 62 conversions from Google advertising
37 грн
Cost of conversions
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ФОП Палафіров Юрій Володимирович
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