Five-star hotel in the historic center of Odessa, which we work with almost from the foundation of our company.

We have been working with them for 2 years on Target and PPC.

Target

The result for the first year (1.05.2019 to 1.05.2020):

Coverage

774 525

Shows

2 255 540

3220$

Spent

Unique clicks (website clicks)

8 884

Correspondence initiated

46

The result for the second year (from 05.1.2020 to 05.1.2021):

Reach

877 369

2 850 672

Unique clicks (site clicks)

13 656

Correspondence started

135

2 684$

Spent

— Started testing different methods, and one showed good results — advertising with the goal «call to company». With his help, we have increased the number of calls by 2 times

— We have improved the quality of content and at the expense of this we have increased brand awareness and impression

— Spent $536 less than last year

What we did during this time:

Shows

PPC

First year result (May 1, 2019
to May 1, 2020):

Shows

1 506 532

Spent

72 299 грн

25 410

Unique clicks

Conversions from Google Ads

884

The result for the second year of work (from 1.05.2020 to 1.05.2021):

Shows

4 190 556

80 330 грн

Conversions from Google Ads

4 399

86 209

Unique clicks

— In the second year we added 3 new search campaigns with different advertising strategies focused on the Target percentage of impressions received, target price per conversion and number of conversions.

— Optimized existing campaigns (1 search and 1 CMC) at campaign, ad group, ad and keyword levels.

— Conducted ongoing cleaning of Search Queries.

What we did:

Spent

Undertaking further work to optimize the account, increase the number of bids, calls and reduce the cost per conversion.

What is at the moment:

The result for the last month:

Spent the budget

2 313,95 грн

62

Received 62 conversions from Google advertising

37 грн

Cost of conversions