— Worked both dynamic retargeting and site conversions to both cold and warm audiences.
— Got 109 sales from the site, with a price of ± $6
— Even with contextual advertising connected, sales from the site dropped dramatically and were no longer so cheap — a purchase was as low as $15.
— Dynamic retargeting stopped bringing any results at all.
— Changed the communication strategy, and advertising settings, and creatives — motion, static, posts from Instagram.
What was the communication strategy:
— was on the site, but didn't buy — creative with this offer.
— was on the site, bought, and on top of advertising for a 5% discount on the second purchase.
— Threw the cart, not bought — in the text of writing about the additional discounts.
— A good result was an advertising campaign on the top of sales with the advertising goal «Message». We chose the top positions, did for them creatives, selected the audience: those who interacted with the advertising, the audience of buyers and online buyers and wide