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Odesa.metropolitan.school

Odesa.metropolitan. school

This is a progressive educational institution where students study English in depth and study the Ukrainian and American educational program.

We conducted them in four areas: SMM, Target, SEO and PPC.

SEO

The results of 3 months promotion.

Target: increase of organic traffic.

— Site had almost zero visibility (visibility only to branded queries)
— The site is relatively new (at the time when we accepted it — it was 9 months old)
— There was no semantic core and no prescribed meta tags
— There was no Russian language on the site
— There were 30 broken links/redirections (redirects)
— Problems with loading speed (currently working on improvement):
— FCP (First Contentful Paint): 5 sec
— LCP (Largest Contentful Paint): 7 sec
— Traffic — 90 users per month on average

Before launch:

— Compiled semantic core
— Rewrote meta tags
— Fixed broken links, redirected links
— Generated Sitemap.xml
— Fixed Robots.txt
— Implemented Russian version of the site
— Buy 18 links

What we done:

Increase of organic traffic by 249% (compare March and June)

The result:

SMM and Target:

Objective:

Increase visibility and increase applications to the school.

Subscribers

81 → 722

What we done:

After working through the target audience, it was decided to create not just a school page, but a community of sorts. A place where parents could not only learn about the benefits of the school, but also get answers to questions that bothered them.