A customer came to us for PPC and Target services, wanting to build brand awareness
Increase sales through paid advertising.
Direct sales from advertising, depends on the season and the launch of different promotions
— Audit of the usability of the site, made a list of recommendations for usability and increase sales.
— Installed Google Analytics, set up tracking conversions.
— Built a semantic core.
— Setting up a campaign for keywords.
— Created all sorts of remarketing lists (abandoned cart, regular customers, new customers, anyone who didn't buy).
— Launched remarketing with themed banners for the appropriate audience list.
— Created a product feed for launching a Google Shopping advertising campaign.
— Passed moderation in Google Merchant Center.
— Launched merchandise advertising (Google Shopping) on the site's categories.
— Launched a campaign for the site's branded queries.
— Smart campaigns.
— Advertising on competitors.
— Segmentation of product advertising by price range: goods up to 600 UAH, goods 600 + UAH.
— Optimization of advertising and scaling.
— Inefficient campaigns had been switched off.
— Work on the rating of the advertising account.
— Disabled ineffective sites in the media network.
— Monthly reconciliation of sales from advertising.
— Monthly progress report and number of confirmed sales.
Budget 6000–7000 UAH per month.
Oof the traffic comes back to the site for purchase
The average value of the conversion of the purchase
The average cost of the check
The average cost of the click
The average expense per day
Decreased the cost per click almost twice, from 3 UAH to 1.5 UAH. Increase in the number of sales for minimal investment. Monthly Google Advertising leads sales + 20% of the total.