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Many people think that there is no point in ordering SMM services if they do not bring direct sales. Yes, through social networks, sales occur less frequently. But this does not mean that SMM is useless. In fact, it has advantages that will eventually lead you to profit.

SMM promotion

SMM продвижение

Advantages of SMM

Loyalty of subscribers
Your brand will get a «face» and «voice», it will become unique and recognizable. As a result, you will become attractive to the loyalty of subscribers and potential customers. With the help of SMM, you work on increasing brand awareness and securing customers for yourself. Community members will not only learn about the assortment, but also reviews, and will be able to get useful information and highlight useful insights for themselves. But, most importantly, you'll always be in front of your customers.
Audience interest
You'll be able to see how your audience responds to your brand, handle negativity and brag about positive reviews, which will increase your credibility.
Be on-trend
On social networks like facebook and instagram, you'll be able to react at lightning speed to world events relevant to your niche, thereby always being «on-trend.»
Brand recognition
On social networks, you'll find new audiences and expand your existing ones. Thus, you will become something familiar and «native» to them, which means you can be trusted and treated. In this case, «word of mouth» works well — you create interesting and useful content, subscribers share them with their friends, and they can join the ranks of your audience.
Counteracting negativity
Customers are much more likely to leave feedback on social networks than, for example, on a website. And even if the review of your work will be negative, you can handle it, preserving the positive image of the company.

Why do you need SMM?

Find your target audience (if you don't have one yet)

Expand the target audience (if you already know who your audience is)

To convey the value of the company (its core ideas, positioning)
To reduce the cost of the lead

Development of an associative range

Brand ambassadors

Stages of SMM-promotion of the company

Этапы SMM продвижения
1
Analysis of the profile and mistakes made
We will conduct a thorough audit of your facebook or instagram profile, identify mistakes which lead to poor results and give advice on how to improve the situation.
2
Competitor analysis
We will also conduct an audit of your competitors: how often they publish, their positioning, the level of involved followers, presence on platforms and success.
3
Development of the product/service strategy and positioning
Positioning is a very important part of brand image. It is what gives you a «face» and makes you stand out among your competitors. Once the positioning is defined, we develop a strategy, in accordance with which we will work to achieve the desired results.
4
Working out your profile name
You can be found in social networks not only through advertising, but also simply by entering the right word in the Instagram search. For example, if you have a pastry shop «Chamomile», you can be found by the name «Chamomile_torts» instead of just «Chamomile».
5
Creating the right profile header
The header should contain the main brief information about you: who you are, what you offer, address, contacts for contact, work schedule and TOC.
6
Creating highlighters
They should not just be, but be convenient, informative and externally consistent with the style of the brand.
7
Visual design of the grid
This stage includes the design of the visual part, based on the wishes of the client and the preferences of the target audience.
8
Content plan for posts
We segment the posts into headings, choose a theme and preliminary content, and find a suitable schedule for the posts.
9
Writing texts by a copywriter
All posts are written by a specialist, in accordance with the terms of reference and the «tone of voice» of the brand.
10
A content plan for stories
Just like with the posts, the stories should not be random and chaotic — you need to think in advance about what and on what day we will publish.
11
Monthly progress reporting
This includes gathering key metrics, perhaps changing strategies or making adjustments. Then we wait for your feedback and plan the strategy for the next month, taking into account the adjustments.

Myths (misconceptions) about SMM

SMM promotion should bring sales.

Many people think that it is possible to conduct a commercial Instagram like a personal one — just publish beautiful photos, maybe add tags and expect customers to appear themselves and bring profit. But no, every detail is important here, from content (creativity and text) to strategy.

The other extreme is to keep a profile, but not to add new headings, do not change the format, and in general, stick to the style that was 5 years ago. But the world is changing, you have to conform to trends and interests of the audience.

Angry comments need to be deleted.


«If you pretend that there was no negative feedback, then customers will think that we are good, and we're doing well. But you can not fool the audience, and sooner or later, but if you have any problems with the product or service, the audience will know about it, and attempts to hide it will not forgive you.

It is better to work through the negative — to show that you care, that you will do everything to fix the situation, while saving face.

The main metric is subscribers.

No, the main metrics in SMM are ER and ERR and reach.

How does brand
awareness work?

If your brand has just entered the market, the best way to make yourself known and «get to know» your potential audience is to order social media promotion.

How it works:

We determine your target audience (TA): gender, age, interests, income level, occupation, geolocation. Subsequently, we will create content that will attract exactly the people who need and benefit from your product.

In the first publications, we will introduce your audience to you:
— We'll tell them about your company, the benefits, the founders. This will show that real people are behind the brand and create a brand «personality." And this, in turn, increases trust in the product;
— We show the value of your product not through dry text, but clearly, understandable and interesting for the audience;
— We use corporate colors in the visual to achieve an associative series with the brand.

Next, you need to stick to regular posting — this will help you to be in front of your target audience and remind them of yourself. That way, even if you don't have a product that you can buy every day (like window installation), you will be remembered, and when a potential customer requires your product, he won't look far, but will remember you and come back.

Answers to frequently asked questions

What is SMM?
SMM services or Social Media Marketing are different methods of promotion in social networks, which are needed to attract and increase the loyalty of the target audience.
How much does it cost to promote in social networks?
If you want to order the SMM services, you first need to determine what goals you set and what results you expect — this forms the final cost. If you need 15 posts a month, the price will be one, and if you want 25 posts + posts, as well as the photo content we prepared for you, for example, the price will be different.
How are the results of SMM measured?
There are key metrics that we can affect (ER, ERR, subscriber growth, the number of posts and stories).
How long before the result?
It depends not only on the work of the agency, but also on your willingness to make content, stick to your strategy, and the ability to deliver the value of your product. And, of course, from the niche.

Some companies get results in the first few weeks, others have to wait several months.

Tariffs

Starting SMM
Competitor analysis
Company strategy and positioning
Creating a content plan for a month
Design of Instagram visual and eternal stories
Writing 15 posts
395$
Get the consultation
Basic SMM
Starter package
+
Additional 5 posts (+ $ 50)
+
60 stories per month
540$
Get the consultation
Full SMM
Package of starting promotion services
+
Live stories (for Odessa)
+
Selection of bloggers
750$
Get the consultation

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