Myths (misconceptions) about SMM
SMM promotion should bring sales.
Many people think that it is possible to conduct a commercial Instagram like a personal one — just publish beautiful photos, maybe add tags and expect customers to appear themselves and bring profit. But no, every detail is important here, from content (creativity and text) to strategy.
The other extreme is to keep a profile, but not to add new headings, do not change the format, and in general, stick to the style that was 5 years ago. But the world is changing, you have to conform to trends and interests of the audience.
Angry comments need to be deleted.
«If you pretend that there was no negative feedback, then customers will think that we are good, and we're doing well. But you can not fool the audience, and sooner or later, but if you have any problems with the product or service, the audience will know about it, and attempts to hide it will not forgive you.
It is better to work through the negative — to show that you care, that you will do everything to fix the situation, while saving face.
The main metric is subscribers.
No, the main metrics in SMM are ER and ERR and reach.