«SportCenter»

CRR — 12%, get maximum sales

PPC:

Goal:

What we did:

•Checked that Google Ads, Google Analytics, Merchant Center, GTM were working correctly, since the accounts were previously created by another agency
•We launched and optimized the Trade Campaign, banner KMS campaigns, Remarketing campaigns, Search campaigns, Discovery campaign
•The main strategies we used were Maximum conversion value and Target Return on Investment in advertising
•Also, the first month of work coincided with the Black Friday promotions, which were launched in all advertising campaigns. Therefore, thanks to the timely updates of promotions and maximum optimization of all existing campaigns, we reached our goals and even exceeded them

The expense of Google advertising budget

363 820 UAH

The next month a surprise awaited us — Merchant Center account had been accessed by the previous contractor, moderators found violations of Google's rules in Feed and blocked Merchant Center for us. While the Merchant Campaign — was the most effective of all the types of campaigns we ran.

We accessed Merchant Center and created a new data feed with the company's developer and worked to unblock the account.

At the same time, we were working on the analysis and optimization of all existing advertising campaigns. But because of the account blocking, we have lost orders.

Subsequently, we have been optimizing campaigns and eliminating problems with Feed
and various errors in Merchant Center.

Orders from Google advertising

1309

Clicks (conversions to the website)

125 680

2 509 722 UAH

In the second month of work,
we got the following result:

After the outbreak of hostilities in Ukraine, advertising was stopped. But it was one of the first companies, which was one of the first who supported the idea of restoring the advertising campaign during the war and did not lose, because the costs were small, the price per click fell by more than 3 times (as most advertisers have left the auction) and the result of the campaign was excellent.

At the moment, we continue to work with client on PPC and Target, aiming to increase the number of orders and increase customer revenue.

Targeting:

The expense of Google advertising budget

260 319 UAH

Orders from Google advertising

572

Clicks (conversions to the website)

69 259

Amount of orders
from Google advertising

1 503 781 UAH

For the last month of work was set goal, CRR = 10%.
Thanks to the launch of new campaigns, new banners and reasonable optimization of the campaigns we came to the result even at 4% better and the RRR (share of advertising costs) was only 6%

Results for the last month of work:

The expense of Google advertising budget

25 506 UAH

Orders from Google advertising

420

Clicks (conversions to the website)

22 973

Amount of orders
from Google advertising

782 096 UAH

Total for the whole period:

Budget expenditures

1 014 165 грн

Orders from advertising

3 774

Increase brand awareness,
increase sales

Goal:

What we did:

•Crafted a strategy to promote branded merchandise
•We made a strategy for warming up the audience on the new collection for further sales
•Wrote TOR for minor revisions to the site to fix advertising issues and improve conversion

Stats before:

In the month before contact, we had 200 orders from targeting ads.
After a month of cooperation, we already had a pretty good result — 464 purchases at the price of $6

After the start of the war, we stopped advertising.
We continued the work with 18.04. The entry into the market was with an accent on the new collection without discounts (the average check increased). For 18.04 — 22.04 we received 414 purchases at the price of $2.50

Six-month totals:

Spent

20 666$

Received

3906