To get as many leads as possible
•We asked for a preliminary advertising budget of $500 with the expectation
of testing and further increasing the budget
•We created and set up search and smart campaigns
•We set up tags in GTM, goals in Google Ads and conversions in Google Analytics
•Worked on the analysis and optimization of advertising campaigns
•Processed search queries in all campaigns
The result of 3 months of work:
•In the third month of work we switch off less effective campaigns and carried out a lot of optimization on the level of settings, campaigns, groups, ads
At the moment, we are still working with client on PPC
and working to increase conversions
To get the maximum number of applications
for the required professions
•Made a strategy for promotion
•Decided not to work with the site for reasons of low conversion rate
•Suggested the development of the site, in the meantime ran ads on lead forms
In 2 months of cooperation, we received 1239 leads at a cost of $0.46